About Us // Our Story

The Village Market Africa (TVMA) is a luxury consumer brands social enterprise operating in the Food, Health and Beauty sectors. We envision a new positive reality of African communities with quality standards of sustainable living in harmony with the environment. Our collection of luxury premium quality honey, organic indigenous produce, natural skincare range and home accessories that tell a unique story of each African village it is sourced from.

The Village Market knowledges the wealth of indigenous wisdom, natural resources and rich history found in villages. This is beautifully showcased in our products. In order to achieve this we design and implement bespoke agriculture and agro-processing based initiatives addressing challenges in disadvantaged primarily rural communities while entering into off-take agreements based on fair trade principles for their products and produce. .

TVMA was inspired by our ancestors who were self-sufficient and successfully practiced sustainable livestock and crop farming across what is now known as the Northern Cape, North West and Limpopo. Like in all African cultures we learnt through oral history of the family living of their own land, bartering with neighbours and selling to others. Although Africans have always practiced beekeeping, the introduction of modern beekeeping was incorporated after our grandfather suggested we join him for a course in beekeeping from then on our mission has been to address the global plight of dying bees and found our immediate environment an ideal place to achieve this and alleviate rural poverty.

Our People

  • Portia Morudi
    BA (Phsyc)

    Mmabatho is passionate about development in Africa through education, entrepreneurship, innovation, research and agriculture as she believes these to be sustainable answers to eradicating poverty in rural Africa.

  • Desmond Morudi
    B Comm (Acc)

    Desmond has over 15 years of international consulting, supply chain, governance, risk and compliance experience with global FMCG companies and the big 4 audit firms.

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